Overview
Guilherme da Luz is a Brazilian SEO, content, and localization specialist with over 10 years of experience in digital marketing. He has successfully helped companies like Microsoft, ExpressVPN, and Quinstreet increase their organic traffic and rank high on Google. Through his digital agency, Gluz Digital, he has generated more than 5 million organic leads. His expertise spans SEO, content creation, and transcreation for global brands, with a focus on the Brazilian market. He also consults for advertising agencies and has worked on major campaigns.
Challenge
The client's website faced a significant issue—several pages were de-indexed by Google. This resulted in a drop in search engine visibility and lower traffic to the site. Additionally, technical issues across the site further hampered performance, making it challenging for the site to rank effectively.
Solution Process
To address the de-indexation and technical issues, the following steps were taken:
1. Thorough Site Audit
Each page was meticulously reviewed to identify why pages were de-indexed and where technical issues existed.
2. Content Optimization
The content on key pages was enhanced to meet SEO best practices. This included refining the copy, improving keyword use, and ensuring content relevance for target search terms.
3. Technical Fixes
Issues such as broken links, incorrect meta tags, poor mobile usability, and loading speed were resolved.
4. Re-Submission
Once the fixes were made, the website pages were re-submitted to Google for indexing.
Results
After the optimization process, a clear improvement was seen in the website's performance and indexing. Below, you can observe the "before" and "after" images showcasing the transformation.
Outcome
After implementing these changes, the website's visibility improved, and previously de-indexed pages were restored in Google's search results. The improvement in user experience also contributed to better engagement metrics, setting the website up for long-term growth and higher rankings.
Testimonial
My website is getting amazing traffic as its online presence is greatly enhanced. A huge thanks to the Red Star SEO team. The team managed to fix the de-indexation issues. Plus, they remove spammy links and fix the technical issues that might hinder my site from getting the right audience. I highly recommend Red Star Technologies!
Conclusion
Nobody wants their website to go through a de-indexing phase. Guilhermedaluz has recently faced this issue. We help them get indexed by improving technical issues, optimizing content, and correcting key aspects of the site. We conduct a thorough site audit and combine strategic content to help them re-index. Our technical expertise helps websites restore their ranking and improve overall performance.
